What I can do

Editorial writing

Brand consultancy

Copywriting

Whether you’re looking for someone to write an honest review of a newly launched product, give a treatment a try or whip up a batch of SEO-focused evergreen content, I can help. I take beauty seriously, so you can rest assured that anything I write will be meticulously researched with input from industry-leading experts, but not so seriously that you’ll find my copy lacking in personality. 

Struggling with brand identity? Not quite sure that customers get where you’re coming from? I can offer consumer and industry insight to help you get a new brand off to a strong start or an existing one back on track.

Getting your brand’s tone of voice just right will have a huge impact on how customers engage with your content and products. Whether you’re starting from scratch, revamping your website or simply need an extra hand on deck, I can craft engaging, sharable and clickable copy across everything from packaging to blog posts, newsletters to press releases.