I’m Jess, a freelance Beauty Editor, copywriter and brand consultant with more than 10 years of experience in the industry.

Over the years I’ve tried and tested more beauty products than I’ve eaten packs of Percy Pig Fizzy Tails, and trust me, that’s a lot. If you’ve got a beauty dilemma, I’ve got a product to recommend. I’m a dab hand at the science behind brilliant products too, and can tell you the difference between retinals and retinols in a way that won’t make your head hurt.